Home > Uncategorized > 2010 RED KETTLE CAMPAIGN WRAP-UP


Campaign ended 25% short of target as need remains critical moving forward into New Year


WASHINGTON, DC, December 31, 2010 –Major Steve Morris of The Salvation Army National Capital Area is releasing the final report on the 2010 Red Kettle Campaign.  This year’s campaign went from Nov. 12, until Dec. 24, 2010, a 38 day period.

Total 2010 Target Difference in $ Difference in % Difference vs. 2009
$1,191,594 $1,600,000 $408,406 25% 11% ($152,139)


Major Morris said, “The funds received will take care of The Salvation Army’s cost to provide holiday assistance for Christmas 2010.  The Army served more than 33,000 individuals during November and December including providing more than 5,400 meals for Thanksgiving and assuring 13,406 kids with gifts to open on Christmas morning.  We are very thankful that those in the Greater Washington area continue to support us with overwhelming enthusiasm.”


Red Kettle funds play an important role in helping the needy at what’s usually a difficult time of year.  Throughout the Command, Alexandria, Montgomery and Fairfax counties were among the hardest hit areas of the campaign where kettle giving was down by as much as 26%.    


Major Morris expressed concern, “We will have to see where this shortfall leaves us and how it will affect us moving forward.  Our hope is to maintain the same level of service and programs in 2011 since we know how vitally important it is to our clients.”


Morris extended his gratitude to The Salvation Army’s community partners. 


Morris said, “I’d like to thank every one of our community partners for giving The Salvation Army the opportunity to ring our bells in front of their establishments including Safeway, Wal-Mart, JC Penney and Giant.”


The Salvation Army received $270,000 in Red Kettle donations standing in front of area Giant Food Stores down nearly 60% from the $667,000 brought in from the bell ringing effort last year.


The Salvation Army is asking everyone planning to make a year-end gift to do it quickly as the need for donations remains critical and 2010 is nearly over.   Donating now will help to lessen the deficit leftover from the Red Kettle Campaign. 


Ways to Give


Here are some last minute giving options:


  • ·         SalArmyDC.org and click DONATE
  • ·         Call 1-800-SAL-ARMY – designate your gift for any National Capital Area Salvation Army location (i.e., Montgomery County, Fairfax County or Alexandria)
  • ·         Locally, call 202-756-2600 and ask for Area Command Donor Care
  • ·         Mail a check to:

The Salvation Army National Capital Area Command

2626 Pennsylvania Avenue, NW

Washington, DC 20037


All Checks must be postmarked by no later than Dec. 31

About The Salvation Army National Capital Area Command

The Salvation Army National Capital Area Command assists individuals and families throughout the year by providing a diverse range of social services in Washington, DC and Alexandria, and Arlington, Fairfax, Prince William, Montgomery and Prince George’s Counties.  Our services include providing food for the hungry, disaster relief, assistance for the disabled, an outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. To receive help or make a donation, please visit SalArmyDC.org or call 1-800-SAL-ARMY.  Visit us on Facebook, Twitter, YouTube, WordPress or Picasa at keyword SalArmyDC.

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