OVERALL DONATIONS DOWN AS THE NEED RISES

WASHINGTON, DC, December 19, 2011 – The Salvation Army’s National Capital Area Commander, Major Steve Morris, is appealing to the public for additional support as the year comes to a close. With 12 days to go in 2011, The Salvation Army is about 25% short of the funds required to continue assisting families in need without interruption.

Donations by mail are down 10% compared with the same period last year. 

Additionally, the Red Kettle Christmas Campaign that ends this Saturday, Christmas Eve, is running nearly even when compared with 2010 figures.  To meet the $1.6 million target, another $500,000 is needed.    

 “We are asking for the community’s help to close the gap.  Thousands of families depend on The Salvation Army for assistance especially during the winter months,” said Major Morris. “Our hope is to be able to meet their needs and not turn anyone away during a time of the year when it is needed most.” 

The Salvation Army assisted more than 73,000 people in 2011, an increase of 14%.  Their personal stories may be different, but their needs are very similar.  Most of them are hard-working women and men who became casualties of the country’s long lasting recession and still tough economy. 

The Salvation Army’s Call to Action

Major Morris is asking everyone to give a little extra at any of the more than 275 Red Kettles located throughout the area, mail in a donation or give online at SalArmyDC.org. 

 “Every gift helps. Your donation will help a family to maintain their utilities or prevent an eviction,” said Major Morris. “It is The Salvation Army’s hope that those who can give will give generously.”

The Salvation Army is offering donors a number of ways to help including online at SalArmyDC.org; through the Online Red Kettle program at OnlineRedKettle.org/NCAC; and using new QR codes (Quick Response) that can be found at all of the Army’s Red Kettles across DC, Maryland and Northern Virginia those using a Smartphone.  

Where Your Dollars Go

Last Friday, The Salvation Army opened the DC Angel Tree Distribution Center where a total of 6,000 kids are receiving help and a guaranteed Merry Christmas because of the community’s generosity and some of the Red Kettle’s proceeds.  During the next 3 days, distribution is happening throughout the entire National Capital Area meaning 13,000 children are being assisted this year through the Angel Tree Program.

The Salvation Army is Doing the Most Good by providing individuals and families with rent, mortgage and utility emergency assistance in communities throughout the National Capital region, and a portion of Red Kettle Campaign funds is used for this programming. 

About The Salvation Army & the National Capital Area Command

The Salvation Army National Capital Area Command assisted more than 73,000 individuals this year from families living across the Greater Washington region by providing help and hope through a diverse range of social services. The Salvation Army offers emergency eviction prevention, utility termination assistance, grocery, clothing and furniture vouchers, meals for the hungry and homeless, support for the disabled, elderly and ill, drug and alcohol rehabilitation, disaster relief, transitional housing for single mothers with children and character building opportunities for youth. To receive help or make a donation, please visit SalArmyDC.org or call 1-800-SAL-ARMY.  Visit us on YouTube, Twitter or Facebook at keyword SalArmyDC.

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